About us
Welcome to LevelUP 24-hour Smart Gym in Avon CT
A place where technology, passion, and the pursuit of health converge to create a unique fitness experience. At the heart of LevelUP is Rob Olson, a Simsbury, Connecticut native whose journey from a fitness enthusiast to a visionary entrepreneur encapsulates the spirit of what LevelUP Gym aims to offer to its community.
About Rob
Our Founder's Journey
Rob's path to fitness and entrepreneurial success was anything but ordinary. As a student-athlete at Avon Old Farms, Rob discovered his love for fitness through cross country, hockey, and lacrosse. His pursuit of a Biomedical Engineering degree at Drexel University was a testament to his love for technology and innovation. However, a co-op experience at a pharmaceutical company made it clear that the conventional 9-5 life was not his calling.
Choosing his own path to follow, Rob enlisted in the Navy with the dream of becoming a Navy SEAL. Through determination and resilience, he earned his Navy SEAL Trident in 2007, specializing in combat medicine. His service included tours in Afghanistan, Africa, and Europe, experiences that shaped his understanding of teamwork, discipline, and the importance of physical fitness.
From SEAL to Entrepreneur
In 2013, Rob returned to Simsbury and pursued his passion for fitness into opening CrossFit Simsbury, now known as ResoluteFIT in Granby, CT. His commitment to fostering a community where individuals could push their limits and support each other in their fitness journeys became the foundation of his entrepreneurial vision.
Technology Driven Gym
The Birth of LevelUP 24/7 Smart Gym
LevelUP 24/7 Smart Gym is the result of Rob's love for technology, fitness, and the desire to offer unprecedented access to training facilities. Understanding the constraints of traditional gym hours and the potential of technology to enhance workout efficiency and safety, Rob envisioned a modern gym that was accessible at any hour and equipped with the latest in fitness technology.
Why LevelUP
What Makes LevelUP Different
24/7 Access
Fitness on your schedule. Whether you're an early bird or a night owl, LevelUP is always open. Visit our gym membership FAQs page for more information.
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Innovative Technology
With state-of-the-art strength and cardio equipment plus classic tools like dumbbells, squat racks, and cable machines, LevelUP blends modern tech with tried-and-true methods for a balanced workout.
Community and Expertise
Rooted in Rob's experience as a Navy SEAL and fitness entrepreneur, LevelUP fosters a supportive environment where everyone from beginners to seasoned athletes can thrive.
Meet Rob Olson
Rob lives in Simsbury with his wife, their five children, and a loyal dog. His life is a testament to following one's passion, the power of resilience, and the impact of leading by example. At LevelUP, Rob continues to inspire, innovate, and invite everyone to join him in a journey towards better health and fitness.
Join us at LevelUP 24/7 and discover the difference smart gym equipment and passion can make in your fitness journey.